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Product Development

During the product development process, we strictly monitor a checklist of product attributes to keep exploring opportunities for development and innovation, and challenge ourselves to outrun previous standards.

It is during this process that we analyse your product requirement and assess its environmental and social impacts. In addition, we always ask our suppliers to do the same.

Digital Development

Product Attributes

We monitor this checklist to keep exploring opportunities for development and innovation, and constantly challenge ourselves to surpass existing standards. In addition, we ask ourselves and our suppliers to analyse the product and think about its environmental and social impact. Our goal is to tick as many boxes as possible!

  • Longevity


    • Is the product useful?
    • Is it durable?
    • Is it aesthetically pleasing?
    • Is the material made
      of preferred Fibres?
  • Manufacturing Process


    Does the manufacturing process involve:

    • Less waste?
    • Renewable energy?
    • A lower carbon footprint than
      other similar products?
    • Water conservation?
    • Procedures for treating water?
    • Avoids use of substances that are
      potentially harmful to humans,
      animals and the environment?
    • Manufacturing facility is Socially, Environmentally and Safety certified
  • Environmental Specifications


    • Is it recyclable?
    • Is it biodegradable? Within how many years?
    • Is it made with a minimum of materials?
    • Is it made using recycled materials? Which ones? To what percentage?
    • Is the packaging recyclable or recycled?
    • Is the product free of substances that are potentially harmful to human, animals and environmental health?
  • Printing & Embroidery Process

    Printing & Embroidery

    • Water or vegetable oil based
      inks on the product?
    • Water or vegetable oil
      based inks on packaging?
    • Recycled or organic
      threads for embroidery?
    • Used ZDHC, OEKO-TEX,
      MRSL approved chemicals
  • Certifications


    • Is the product certified by
      a recognised standard?
    • Which one?

Product Conversion Roadmap

Our development roadmap identifies current customer materials and processes, allowing us to set out a precise path mapping out their journey towards preferred fibre products, and better working practices.

Phase 1

To Avoid

Products without any environmental attributes such as:

  • No organic content
  • No recycled content
  • Non-reusable or non-recyclable
  • Questionable durability
  • Requiring high temperature washing, polluting air and consume more water
  • Hazard chemicals and process

Phase 2


Conventional fibres or processes plus critical thinking around efficient behaviours and practices. Products with some environmental or social attributes.

  • Preferred Fibres & Materials content. With supporting certification certifying the relevant content - selection of dyes and chemicals
  • Reusable or Recyclable
  • Considered durable design
  • Less washing, dry cleaning & ironing
  • No unnecessary packaging, only obvious utility

Phase 3

Better Products

Products that align with environmental, social standard or traceability assurance.

  • Products achieving sustainable development goals (from materials to manufacturing conditions, enabling best green practices and economic development)
  • Products made by inclusive social enterprises
  • Product is tested and certified for hazard chemicals
  • Finished product completely backed by local sourcing and development

Phase 4

Superior Products

Products or items directly contribute to wellbeing, and are completely circular by nature for ecological business development.

  • 80% of products are made with natural materials & organic processes
  • Ecological Footprint
  • Preserving the heritage and artisan craft of the country or region
  • Positive impact on environment and wearer
  • Best Purchasing Practices